Aweber email marketing is an easy to use platform that makes collecting data and communicating with you audience simple and effective.
I really like Aweber because you can instantly see your statistics. The user interface is pretty straightforward.
To create a new mailing list, Aweber takes you through a series of automated steps.
Once you have completed the steps, you have a new email list complete with opt-in form.
There is even a library of templates for creating an email newsletter as well as over 700 templates for fancy opt-ins, etc.
Reporting on the basic package includes open rates and click through rates, both overall and over time.
The advanced package includes the ability to track user value over time.
There are a ton of shortcodes so you can automate (mailmerge) things like name, address, signup date, etc. etc.
The customer support is amazing with Aweber.
You can do quick things over their web based chat line (virtually no waiting) and for tough issues you can talk to someone over the phone.
There is also a vast Knowledgebase and many training videos.
Some top features include:
Single and double opt-in options
Newsletter Templates (customizable)
Opt-In Form Templates (customizable)
Automated Confirmation Page with Animated and talking Instructions
Separate Thank You , Confirmation, Already on List pages, either on Aweber or your site.
Automated list additions and subtractions
Unlimited number of lists
Only one email sent per address (even if address is across multiple lists)
30 Day Free Trial
Integration with may services including over 20 shopping carts and many membership sites and podcasting tools.
Aweber has some of the best deliverability rates in the industry.
The basic package will serve anyone starting out and the advanced package will be overkill for all but the most stat savvy marketer.
One gotcha that you need to be aware of: Aweber counts your list size based on total number of email addresses – including addresses that have unsubscribed and same addresses in multiple lists.
So a wise marketer will move an address from his/her acquisition list to the distribution list to save a lot of frustration and money.
This is easily done via the ‘automation’ feature in Aweber.
Editor’s note: This information was taken directly from the company’s page
AWeber develops and runs an opt-in email marketing service used by over 120,000+ small businesses, bloggers and entrepreneurs around the globe.
Their web-based tools help businesses grow by staying in touch with customers and prospects through email.
Since Tom Kulzer founded AWeber in 1998, many bright, creative problem-solvers have joined the team in Chalfont, PA.
As they enter their 17th year in business, their talented team continues to expand as they accomplish their mission of building awesome tools to support their growing base of customers.
Driven by that mission, their team uses a set of six core values to guide their decisions and innovation on a daily basis.