Aweber review | An easy to use platform


Aweber email marketing is an easy to use platform that makes collecting data and communicating with you audience simple and effective.


I really like Aweber because you can instantly see your statistics. The user interface is pretty straightforward.

To create a new mailing list, Aweber takes you through a series of automated steps.

Once you have completed the steps, you have a new email list complete with opt-in form.

There is even a library of templates for creating an email newsletter as well as over 700 templates for fancy opt-ins, etc.





  • Leader in the email space
  • Instant access to reporting statistics
  • Pros item


  • Set-up a bit disconnected
  • Behavioral Sequencing not currently available
  • Can get expensive as your list grows



Reporting on the basic package includes open rates and click through rates, both overall and over time.



The advanced package includes the ability to track user value over time.

There are a ton of shortcodes so you can automate (mailmerge) things like name, address, signup date, etc. etc.

The customer support is amazing with Aweber.

You can do quick things over their web based chat line (virtually no waiting) and for tough issues you can talk to someone over the phone.

There is also a vast Knowledgebase and many training videos. 


Some top features include:

 A/B Testing
 No Contract
 Can-Spam compliance
 Single and double opt-in options
 Newsletter Templates (customizable)
 Opt-In Form Templates (customizable)
 Automated Confirmation Page with Animated and talking Instructions
 Separate Thank You , Confirmation, Already on List pages, either on Aweber or your site.
 Automated list additions and subtractions
 Unlimited number of lists
 Only one email sent per address (even if address is across multiple lists)
 30 Day Free Trial
 Integration with may services including over 20 shopping carts and many membership sites and podcasting tools.


Aweber has some of the best deliverability rates in the industry.

The basic package will serve anyone starting out and the advanced package will be overkill for all but the most stat savvy marketer.

One gotcha that you need to be aware of: Aweber counts your list size based on total number of email addresses – including addresses that have unsubscribed and same addresses in multiple lists.

So a wise marketer will move an address from his/her acquisition list to the distribution list to save a lot of frustration and money.

This is easily done via the ‘automation’ feature in Aweber.




Company Overview

Editor’s note: This information was taken directly from the company’s page 

AWeber develops and runs an opt-in email marketing service used by over 120,000+ small businesses, bloggers and entrepreneurs around the globe.

Their web-based tools help businesses grow by staying in touch with customers and prospects through email.

Since Tom Kulzer founded AWeber in 1998, many bright, creative problem-solvers have joined the team in Chalfont, PA.

As they enter their 17th year in business, their talented team continues to expand as they accomplish their mission of building  awesome tools to support their growing base of customers.

Driven by that mission, their team uses a set of six core values to guide their decisions and innovation on a daily basis.



  • Jason Profit

    I appreciate the detail in this article. Well written and too the point!

  • SallyJ

    I used Aweber for a while, but had a tough time working with the automation. Could be a little more flexible but otherwise a good platform to start with.