Breakthrough Advertising

Masters of Marketing Secrets: What Makes Marketing Work – For Real

 

BREAKTHROUGH ADVERTISING is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.

 

By: Eugene M Schwartz
Pages: 123
Available Amazon 

 

This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.

The reason why is because it deals with how to channel the forces in the marketplace which control sales.

breakthrough advertisingPut simply, Gene’s book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.

Unfortunately, it’s been allowed again and again to drop out of circulation, and its lessons lost.

Further, copyright issues don’t enable this book to be reproduced freely for another 50 years or so. 

 

 

About the Author:

The late Gene Schwartz used to marvel that people came to him regularly to say they directly credited Breakthrough Advertising with their making millions of dollars.

That’s when Gene realized his book was about much more than just “advertising.” It’s about a way to develop an entirely new market for a new or an old product.

It involves a number of clearly defined steps. Breakthrough Advertising shows you every single one of those steps.

Put simply, Gene’s masterpiece addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.

“Breakthrough Advertising,” Gene said, “is not about building better mousetraps. It is, however, about building larger mice — and then building a terrifying fear of them in your customers.

It’s about helping to shape the largest and strongest market possible, and then intensifying that market’s reaction to its basic need or problem, and to the ‘exclusive’ solution you have to offer.”

Get Gene’s secrets on

  • How to put drama into your copy…
  • How to revive a dead product…
  • How to turn ordinary headlines into real attention-getters…
  • How to remove objections to your product…
  • How to introduce new products…
  • How to channel mass desire onto your product…
  • 38 ways to strengthen your headline…
  • 13 ways to strengthen desire…
  • And much, much more.

                                                                                                                                                                    

SHARE
Previous articleThe 1-Page Marketing Plan
Next articleThe Goal
At Reviews.Today our mission is to help businesses grow through marketing. We promise to maintain an unbiased and up-to-date collection of knowledge with original content, products & reviews and proven strategies, as well as curated articles from other top marketing websites.