Convertkit review | Email Automation for small business

 

ConvertKit is the newest entry to the email automation providers.

They were founded to serve bloggers and podcasters and help them grow their business via automated emails.

Like Drip and Active Campaign, ConvertKit allows you to create if/then style workflows based on user interactions. An interaction can be anything from a click on an email to a purchase on your site.

And, since ConvertKit also has Zapier integration, can connect to over 180 other applications.

 

THE GOOD / 

THE BAD / 

  • Ability to create multiple forms with various opt-in incentives
  • Create landing pages, forms and list segmentation
  • Easy to create multiple automated courses targeted at various subscribers and customers
  • Concierge Migration Service (for plans spending at least $99/mo it’s free)
  • Email design is very basic
  • RSS campaign feature could be a bit more robust
  • It’s not a “complete” automated business solution

 

 

THE BOTTOMLINE /

Email Automation for small business that’s easy to set up.

  

ConvertKit is easy to set up for anyone who has had email marketing experience (say with Aweber of MailChimp).

You set up a subscription form (many styles to choose from) define your email sequence, and define your workflow (which sequence or tags get applied based on interaction).

Automations are rule based with a Trigger (if this happens) and an Action (then do this).

 

 

 

 

You can get as complex or as simple as you want.

The advantage is you can tag a new newsletter subscriber as “subscriber” and then tag them as a “buyer” as soon as they purchase something.

The benefit here is that you can now offer upgrades appropriate for buyers via a new email sequence.

ConvertKit starts at $29/mo for 1000 subscribers. Support is offered via Knowledgebase, FAQs and Ticket System.

Top Features:  Free Trial, No Contract, Can- Spam Compliance, Integrations via Zapier

 

 

 

 

Company Overview

Editor’s note: This information was taken directly from the company’s page 

The team behind ConvertKit are spread around the globe, but come together for one purpose: to help bloggers make a living from their writing.