Curalate is a marketing and analytics suite for the visual web

 

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They help brands tell their story through imagery in order to drive consumer engagement, build brand awareness, and form stronger, more meaningful relationships with consumers.

Their team consists of startup veterans, social media savants, pixel pushers, and big-data bosses.

Oh, and they’re building a platform that’s already in use by hundreds of the world’s leading brands.

 

Curalate at a glance

 

Who is Product for?

Everyone

 

Key Features

Image-level Insights:

  • Image Matching Technology – Our image recognition technology finds your brand’s images across the visual web, tracking down photos pertaining to your products wherever they live.
  • Popular vs. Trending Content – See which images are most popular with your brand’s audience and which images are taking off. View popular and trending images across all platforms, or look at each channel individually.
  • Top Keywords – Get insight into the language and key terms that consumers are using when sharing images of your products. Uncover new ways to describe your products and content to inform your marketing, ecommerce, and editorial messaging.
  • Cross-Platform Insights – Images don’t live in one place, so we show you the full picture. See how your brand’s images are performing across many distribution channels.
  • Image Tagging – Add tags—for internal use—to your images to group them into categories that matter to you. Segment reporting by tag for a nuanced look at your data.

Pinterest Analytics:

  • Brand Page Engagement – Monitor repin, like, and comment activity across all pins posted to your brand’s page on Pinterest. Access pin and board level data to understand your brand’s performance.
  • Reach – View potential impressions for every image of your brand’s that is shared to Pinterest, either by you or one of your fans.
  • Follower Growth. – Track number of followers over time and see how your audience is growing
  • Data Exports – All data is exportable to CSV.
  • Organic Engagement – Discover which images your consumers are taking from your website and sharing to Pinterest. View engagement activity for each image, and identify what is resonating with your audience.
  • Extended Repins – Which of your images have the most repin oomph? With Curalate, you get access to extended analytics around which images are going viral across Pinterest – and when.
  • Virality and Trends – Identify trends from images over time, including spikes and dips in organic pinning.

Instagram Analytics:

  • Photo and Video Tracking – Segment Instagram activity by photo and video posts. View videos right from within the dashboard.
  • Hashtag Tracking – Uncover the images that your brand’s fans are posting to Instagram with your hashtags. View engagement activity for each image. See which other hashtags your consumers are using.
  • Follower Growth – Track number of followers over time and see how your audience is growing.
  • Data Exports – All data is exportable to .CSV.
  • Brand Account Engagement – Monitor like and comment activity across all photos posted to your brand’s Instagram account. See which Instagram hashtags are driving the most engagement.
  • Reach – View potential impressions for all images that your brand is tracking on Instagram, whether they were posted by you or one of your fans.
  • Locations – Collect images that are shared using your brand’s geo-tags to monitor and engage with consumers who visit your physical stores.

Facebook Analytics:

  • Brand Page Engagement – Monitor share, like, and comment activity across all photos that your brand has posted to its Facebook page.
  • Likes – Track number of likes over time and see how your engagement is growing.
  • Reach – View impression data for all tracked Facebook images.
  • Data Exports – All data is exportable to .CSV.

Tumblr Analytics:

  • Image and Animated GIF Tracking – Get insights into how images and animated GIFs are performing across Tumblr. See GIFs play right in the dashboard.
  • Organic Engagement – Get insights you can’t get anywhere else. Monitor your brand’s images as they’re shared across Tumblr—no hashtags, keywords, or backlinks needed—and track engagement activity.
  • Follower Growth – Track number of followers over time and see how your audience is growing.
  • Brand Page Engagement – Monitor direct and extended reblog and like activity across all images posted to your brand’s Tumblr. See which hashtags used by your brand are driving the most engagement.
  • Hashtag Tracking – Uncover the images that your brand’s fans are posting to Tumblr with your hashtags. View engagement activity for each image.
  • Data Exports – All data is exportable to .CSV.

Traffic & Revenue:

  • Analytics Integration – Integrate your web analytics with Curalate. Connect your Google Analytics, Omniture, or Coremetrics account.
  • Revenue Insights – Discover which images are your biggest money-makers by tracking sales data and revenue generated by Pinterest and Instagram.
  • Brand vs. Organic Insights – Break out your traffic and revenue by brand and organic images. Learn whether the images shared by your brand or by your brand’s customers are more powerful in driving clicks and conversions.
  • Traffic Insights – Want to know how much traffic is being generated by Pinterest and Instagram? Track clicks, pageviews, and more, and tie all of this activity back to specific images.

Conversations:

  • Keyword and Hashtag Search – Search for key phrases and hashtags to identify conversations that show shopping intent. Reply right from Curalate’s dashboard to help guide your fans to purchase.
  • Threaded Conversations – Group conversations in a way that enables your team to engage with audiences on Instagram faster, easier, and in a more relevant way. Sort by recency to identify the latest and greatest from your fans.
  • Comment on Pins and Posts – Want to respond to your fans? Comment on their Instagram and Pinterest posts – without ever leaving your dashboard.
  • Engage Advocates and Influence- Identify your brand’s Instagram influencers. Utilize these insights to forge relationships with influential fans who may be inclined to participate with your brand.
  • Locations – Add Instagram locations to monitor and engage with an entirely new stream of fan photos. By collecting photos via Instagram’s location tags, your team can discover images that were once undetectable to your brand.
  • Delete Comments – Search for flagged terms, such as “iPhone,” to identify spammy or profane comments. Delete offending comments efficiently, and keep your message on point.
  • Like Photos – Give your fans a social “high five” by liking their Instagram and Pinterest posts right from the dashboard.

 

Starting at:

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