Attract, Engage, and Delight Customers Online
Attract, engage, and delight customers online “Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online” is a comprehensive guide to increasing online visibility and engagement.
Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences.
From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.
With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now.
Cold calling, email blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs.
“Inbound Marketing” recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.
Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns
The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation.
When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound “Marketing” is a complete guide to attracting, engaging, and delighting customers online.
About the Authors
Brian Halligan is cofounder and CEO of HubSpot, a marketing software company that helps businesses “get found.” He is a former venture capitalist and seasoned sales and marketing executive. He is a frequent lecturer at MIT and Harvard Business School.
Dharmesh Shah is cofounder and CTO of HubSpot. He is a serial entrepreneur, angel investor, and authors the top-ranking blog OnStartups.com. He speaks frequently on the topics of marketing and entrepreneurship.