Are Facebook ads working for you? Are you looking to get a better return on your Facebook ad investment?
If so, take a look at these tips we’ve put together to get you started. If not, slide on down to the comments and share what’s working for you.
We’d love to hear and I know our audience would as well!
Keep Mobile and Desktop Ads Separate
When creating an ad you need to separate the ad sets for mobile and desktop so you can optimize each ad better.
Doing this will also provide you with more accurate data as to where your customers are coming from and how they are interacting with your product or service.
Here are a few more options to help you decide.
Test Different Images
Images are very important on your ads and is one of the number one factors when people decide whether to click on a post or not.
When you add images on your ads you should test different kinds of images and choose the one that maximizes your click-through rate and conversions.
Choose a Call to Action
The Call to Action you put on your ads will have a significant impact in your click-through rate and your conversion rate as well.
A call to action gives your visitor a direct direction in accomplishing a goal.
Install a Conversion Pixel
Facebook Conversion Pixel will track users and let you know when certain actions have been taken based on the goals you’ve set up..i.e. website click, optin, Facebook like, etc.
A Conversion Pixel allows you to also evaluate the success of your ads. This data will show you which ads are converting and which aren’t so you can quickly edit your direction for better success.
Target by Behaviors
Many businesses use Facebook ads to target interests exclusively. We’ve seen targeting behaviors pays off more often than not.
Examples of behaviors you can target on Facebook are Training and Publications (people who buy items relating to business training and publications), Console Gamers and Primary Shoppers.
Target by Income
Some businesses sell products that are more expensive than their competitors’ or simply target the wealthier portion of the population.
Facebook can be a gold mine for these businesses because you can target people based on their annual income.
Set Up a Remarketing Pixel
Potential customers who visited your website via any traffic source, but did not convert are most likely comparing prices and providers.
By the time they’re done, they may have forgotten your business altogether.
This is where remarketing on Facebook comes in. And yes, this is one of the best ways to reach out to traffic that originally came via Google Ad Words.
Test a Lookalike Audiences
Lookalike Audiences are a collection of people that Facebook puts together based on the demographics, interests and behaviors of certain people.
Facebook takes the email addresses on a list you upload, finds the corresponding Facebook users, and then looks for other people who are similar to them.
This is an awesome way to connect with a like-minded customer in hopes of starting a new conversation.
Target an Email List
Facebook now gives brands the ability to target Facebook ads to their current customers based on email, phone or Facebook user ID list.
Facebook custom audiences is a newer feature and it will allow you to use information that you have about your existing audience, like their email address, etc. to now reach them on their platform.
Test Bidding Strategy
When it comes to crafting the perfect advertising campaign, everyone always focuses the attention on a stunning ad design or selecting the perfect targeting audience.
Very few people take in account another critical factor: The bidding strategy. Take a look at the tips that can help create a better chance for success for your campaigns.
Facebook allows you to segment your ads by days and hours.
This option is available only with a lifetime budget and not with the daily budget option.
This prerequisite is the reason why most businesses still don’t use this feature, but worth taking a look at it you are serious about getting traffic from Facebook Ads.
Are you using Facebook Ads to generate additional traffic and conversions to your product or service? If so, we’d love to hear what’s working for you. If not, tell us in the comments how we can help and we will be sure to respond with some resources.