The Goal

A Process of Ongoing Improvement

 

Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world.

It is a book to recommend to your friends in industry – even to your bosses – but not to your competitors.

Alex Rogo is a harried plant manager working ever more desperately to try improve performance. 

 

By: Eliyahu M. Goldratt
Pages: 408
Available Amazon | ibooks | Barnes and Noble | Indiebound

 

His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant – or it will be closed by corporate HQ, with hundreds of job losses.

The GoalIt takes a chance meeting with a professor from student days – Jonah – to help him break out of conventional ways of thinking to see what needs to be done.

The story of Alex’s fight to save his plant is more than compulsive reading.

It contains a serious message for all managers in industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Goldratt.

Over 2 million copies sold! Used by thousands of companies and hundreds of business schools!

Required reading for anyone interested in the Theory of Constraints. This book, which introduces the Theory of Constraints, is changing how America does business.

The Goal is a gripping, fast-paced business novel about overcoming the barriers to making money.

You will learn the fundamentals of identifying and solving the problems created by constraints.

From the moment you finish the book you will be able to start successfully addressing chronic productivity and quality problems.

 

About the Author:

Eliyahu M. Goldratt is an Israeli physicist, inventor, and philosopher whose unconventional approach to business management has made him one of the most sought-after consultants in the world today.

Through his lectures and writings, as well as his work with such corporations as General Motors, Ford, Proctor & Gamble, and AT&T, Dr. Goldratt continues his crusade to teach businesses to re-examine their basic assumptions in order to compete effectively in the new global marketplace.

Jeff Cox is the co-author or author of seven works of business fiction, which include”The Goal”, “Zapp”, “The Quadrant Solution”, “Heroz”, “The Venture”, “Selling the Wheel” and “The Cure”. Both “Zapp” and “The Goal” ranked first and second, respectively, on a list of bestselling business books from the 1990s. Jeff and his family live near Pittsburgh, PA.