The Greatest Business Decisions of All Time

How Apple, Ford, IBM, Zappos, and Others Made Radical Choices…

 

Decisions equal success-nothing happens until one is made. Businesses make millions of decisions every day.

But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. 

 

By: Verne Harnish
Pages: 208
Available:  Amazon | ibooks | Barnes and Noble | Indiebound

 

Decisions equal success-nothing happens until one is made. Businesses make millions of decisions every day.

But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business.

These big decisions are counterintuitive-they go against the conventional wisdom.

In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension.

greatest business decisions of all timeWhat made Apple’s board bring back Steve Jobs to the company?

How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug?

What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century?

Here management consultant Verne Harnish, the CEO of Gazelles, and Fortune’s editors provide the background stories behind the greatest business decisions of all time.

In this fully original book, you’ll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today’s top leaders.

The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.

 

About the Author:

Verne is founder of the world-renowned Entrepreneurs’ Organization (EO) and chaired for 15 years EO’s premier CEO program, the “Birthing of Giants,” held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company with hundreds of partners on six continents, Verne has spent more than 30 years educating entrepreneurial teams.

The “Growth Guy” syndicated columnist, he’s also a regular columnist for Fortune magazine.

He’s the author of Scaling Up, Mastering the Rockefeller Habits and, along with the editors of Fortune, authored The Greatest Business Decisions of All Time, for which Jim Collins wrote the foreword.

Verne chairs annual Growth Summits in North America, Australia, Europe, and Asia and continues to teach in the MIT-based executive program he founded.

Residing in Barcelona, Spain, he’s married with four children and enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.