Why Smart Marketing Is about Help Not Hype
The difference between helping and selling is just two letters, but those two letters make all the difference.
What if – faced with more competition than ever before – you stopped trying to be amazing, and just started being useful?
Jay Baer’s Youtility offers a new business approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy.
Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
See why Jay Baer’s Youtility framework is now a standard part of the marketing framework in many of the world’s leading companies, powers the marketing approach of thousands of small businesses, and is part of the curriculum of dozens of college and university business schools.
About the Author:
Chad White has written thousands of posts and articles about email marketing trends and best practices-as a journalist at Conde Nast and Dow Jones & Co., and as a researcher and analyst at the Direct Marketing Association, Litmus, and the two largest email service providers in the world, Responsys and Salesforce.com.
His research and commentary have appeared in more than 100 publications, including The New York Times, The Wall Street Journal, USA Today, U.S. News & World Report, Advertising Age, Adweek, MarketWatch, and SmartMoney.